Functional Ares of Top Shop Business Case Study

Functional Ares of Top Shop Business - Case Study Example It has over 300 stores around the world. It also has around 165 stores for men’s wear. It is the number shop in Britain when it comes to clothing, accessories and make up. This company offers high quality products at a reasonable price and it has embarked on technology to market and sell its products. THE 5 KEY FUNCTIONAL AREAS IN TOP SHOP BUSINESS Human resource: their main responsibility is to look and hire new employees who will efficiently carry out the company’s responsibilities. They also make sure that their employees are well trained to enhance efficiency in their endeavors. They should make sure that the employees have filed in all the paper work before they embark on their duties. They also determine the salary scale for each employee according to the employee’s occupation and responsibilities in the company. Marketing: this department should always give directions on what products the company should release to the market. It should always be aware of w hat is on market and what is not. They should also know the needs of their customers and be sure to meet each and every one of it. They reach these conclusions by researching through various mechanisms. They help the company to put its strategies in order so as to meet the demand of the customer. They have a responsibility to determine the price of a certain product considering the cost involved in processing it. All products should be advertised and promoted so as to educate the public on the products. This needs budgeting and proper planning. They determine the distribution channels that are going to be involved in distributing the products. The ICT and administration support: This group has always supported day to day running of the business. They involve themselves in the clerical duties, cleaning of the premise, they offer computer and technological help and they ensure people’s security health and safety. Operations: this is a department involved in producing the nice a nd appealing garments seen on the web to see that the customers are coming back for more. They are people with skill, creativity, attention to detail and informed. They use the available machinery, the building and raw materials provided to come up with products to be sold to the clients on order. Research and development: With the use of ICT, people are able to stay informed and get as much information as possible. The customers can give feedback which will inform this department on what they want. This department keeps competition on check by updating on existing designs. Customer care: (Lyon, 2012) notes that the front desk is the most critical and sensitive area. The front desk personnel should never fail to impress so as to have many clients. For every opportunity be it a phone call, an appointment honor, the excellence of the business should be seen. The front desk has always set the pace for everyone in the company to emulate and internalize. The main responsibility of this d epartment is to make sure that their customers are satisfied and their questions are well answered. They answer calls from customers, give extra information on the products or services offered and solve their customers’ problems in relation to the products they are interested in. The personnel in this department are well trained and they understand the company’s policies. Additional responsibilities include receiving of payment, handling refunds, cashing checks, and selling stamps.